Andrea Lirio
3 min read
Great Storytelling Isn’t Dead; It’s Just Competing With Everything
How streaming, algorithms, and global audiences are reshaping what “landing” means. Lately, I’ve noticed people keep asking some version of the same question: Are movies dying? And I get why. Theatrical has changed. Attention is fragmented. People don’t watch the same things at the same time anymore. The business model that once supported certain kinds of films has shifted. The culture feels splintered. But I think the word “death” is doing too much. What’s dying isn’t storyt